Technology thesis
An approach to creating digital tools that clients actually use.
Interactive Value Marketing is the idea that the best way to connect with a client is to give them something useful: a tool, a calculation, an experience that solves a real problem. Not an ad. Not content. A piece of technology that generates value every time it's used.
Interaction for engagement, conversation, or data.
Interaction that solves a real problem and generates sustained utility.
Principles
01
We prefer a client uses our tool 100 times rather than sees an ad 1,000 times.
02
We deliver something useful first. Conversion is a consequence, not an objective.
03
We measure usage value, retention, and interaction frequency, not just likes and shares.
04
The tools we create integrate into client operations, they are not isolated campaigns.
05
We build digital assets that generate returns for months and years, not just during a campaign.
Capabilities
Try products on yourself: makeup, glasses, clothing, accessories
Place products in your real space before buying
Customize color, size, materials and options in real time
Calculate prices, financing and generate budgets instantly
Visualize the before and after: renovations, treatments, projects
Find the ideal product by answering guided questions
Walk through spaces, showrooms and properties in 360°
Generators and free mini-apps that attract clients to your business
Engage clients with wheels, trivia, challenges and rewards
Intelligent conversational assistants for support, sales and 24/7 customer service
Have a different idea? We'll develop it together
Use Cases
We apply the IVM framework in ventures like CIMA, Koyote Global, and Bottega 3D.
View ventures →IVM is the conceptual framework with which we design many of our solutions, but Hayes Projects is more than IVM: we build complete systems, our own products, and ventures with strategic partners.
The IVM framework allows us to approach each project with a clear philosophy: create tools that users actually want to use, generating continuous value for both the end user and the business.
Explore what we build →Resources